Email Marketing: How compares to the alternatives

June 14, 2022 Updated: June 14, 2022
Email Marketing Services Comparison
Email Marketing Services Comparison

The average ROI through email marketing is $36 for every $1 spent, In 2020, email marketing brought in up to $7.5 billion in annual revenue worldwide.

But the big challenge is choosing the right email marketing service when there are so many on the market.

In this article, we will compare to five of the best email marketing services to help you decide which one is best for your business.

The five companies are: GetResponse, ConvertKit, ActiveCampaign, Constant Contact, and AWeber.

If you are new to email marketing, visit our article about Email Marketing and how it works.

Which email marketing service is the best?

The answer to this question depends on several factors, but in general, before choosing any service, you have to think about the following 4 factors:

• Price
• Features
• Support
• Simplicity

1. Pricing: Even it's worth it, Email marketing services is a bit pricy, especially for beginners, so let’s start with a simple comparison of free plans (if available) on each company:

Company Maximum contacts for
Free plan (if exist) 2.000
ConvertKit 1.000
GetResponse 500
AWeber 500
ActiveCampaign None
Constant Contact None

Now let’s go to price comparison: The price varies depending on several factors; among the most important factors is the number of subscribers (contact list) you have.

I will do a simple comparison based on the average number of contacts:
Monthly Starting price for 5.000 contacts and 10.000 contacts plus the discount when billed yearly.

Company 5.000
Billed Yearly $27 $47 -30%
AWeber $49.99 $69.99 -7%
GetResponse $54 $79 -18%
Constant Contact $55 $80 -15%
ConvertKit $66 $100 Get two months free
ActiveCampaign $99 $174 -20%

2. Features: if we consider the core email marketing features, which are list building and management, campaign management and monitoring, forms builder and integrations.
All these companies have the same powerful features.

In addition, we may find some features in one company over the others; one company may be distinguished in the same service that exists in all other companies.

For example, some may have sales funnels, like GetResponse and, which have it in all plans, even the free plan; others may give you the best range of advanced features like GetResponse and so on.

3. Support: In general, all these top companies have excellent support and response times, with a few differences like phone support and priority queues for paid plans.

4. Simplicity: All these top companies have a user-friendly interface, and anyone can easily understand and learn how to work with them in one day.

So what to choose?

To make things easier for you, if you've just started your online business and don't have a large list of subscribers, and you only need the fundamental email marketing services, go to the pricing page and select the lowest price, or even the free plan.

In this case, the best choice is, as it provides you with 2.000 contacts and unlimited emails sent on the free plan, while you pay monthly $20 to $50 for other companies for the same number of subscribers.

If you think you need more features, you can then check the detailed features that are provided by each company, read more reviews, and subscribe to trial plans (if any) to select the best that fits your business.

In this case, remains one of the available options, depending on the features you are looking for.

But if your business is growing fast, you have a big list of subscribers, or you are planning for big email marketing campaigns, then the price will exceed $400 per month for 100k contacts on all these top 5 email marketing services.

If you can’t afford these high prices, you can go and build your own email marketing system.

With your own system, you can build a list of unlimited subscribers and send up to 100,000 emails for only $10.

If you don't like to play with technical parts, you can try Unlimited plan ($97 monthly) with unlimited contacts and unlimited emails sent without worrying about any technical stuff.

What is

Most businesses use an average of 175 different tools and software in their daily operations. It can be time and money consuming. Fortunately, there is a platform like is a revolutionary platform that will change the way you market your business. It is a reliable full-featured marketing platform that helps you with building sales funnels, list building and management, sending emails, hosting webinars for subscribers, creating a membership website, running your own affiliate program, and much more. It enables you to run your entire business in one place, which makes it a one-stop marketing platform. You don’t have to pay for several platforms for your marketing needs.

Why do you have to choose

1 – Price: while you pay monthly $20 to $50 on other companies for about 2.000 contacts, which is 5X to 10X the price of hosting your website, you can enjoy the free plan on for up to 2.000 contacts and send unlimited emails, free forever, no credit card required.

Not only that; you can enjoy almost all the features on the free plan, even features that you find only in advanced plans on other companies like sales funnels. You can enjoy them on the free plan with

Email Marketing Services Comparison

All plans include the following:
• Unlimited email sending
• Unlimited file storage space
• Unlimited membership site members
• Unlimited blog posts
• No transaction fees
• Access to affiliate programs
• 24/7 online support

2 – Features: in addition to the core email marketing features, has a lot of features that you can’t find elsewhere which makes it a one-stop marketing platform.

Here are some of the additional features of
• Build sales funnels in a matter of minutes
• Set up a website or online course with a simple drag-and-drop editor
• Create blogs to increase traffic to your website
• Create membership sites
• Create an affiliate program
• Automate your entire online business
• Run evergreen webinars lets you integrate your email list with your sales funnels which allows you to send unlimited emails, set up automated email sequences, and keep track of your emails with in-depth statistics.

3 - All-in-one platform: imagine that you have your website or shop on a platform, your email marketing on another, the same thing for your sales funnels, your affiliate programs, and so on. Isn’t that overwhelming at times?

With you can have all your business-building needs in one place which saves you a lot of time and money: market and sell your products online, Sales funnels, autoresponder, membership site, affiliate program & much more.



There are dozens, if not hundreds, of email marketing services and software.

We can distinguish more than ten good and reputable services, including

The classification of as the best email marketing service may be unfair to some of the long-established services in this field, like GetResponse and ActiveCampaign.

But can be considered the best solution in the following cases:

-For beginners, as it provides the best free plan with a lot of features that can’t be found on other free plans.

-For growing businesses looking for good services at affordable prices.

-For those looking beyond email marketing, those who want additional features like membership websites and affiliate programs, those who want an all-in-one platform, a one-stop marketing platform.